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Damage Tagging

Harness the power of transparency in merchandising

With more and more shoppers conducting the majority of their research online, transparency is the key to building trust. Impel’s Damage Tagging capability enables dealers and auctions to seamlessly document and present a vehicle’s true condition directly on their VDPs, increasing customer confidence and trust.

  • Reduce unexpected surprises during the showroom visit or upon vehicle delivery
  • Decrease last-minute haggling and sales disruption
  • Enhance your customer experience and increase consumer satisfaction
  • Document damage during image capture with no need for separate condition reporting processes

"Partnering with Impel was 100% the right decision for our team. It's really allowed our sales and service teams to be more efficient in managing the total customer lifecycle from the time they get the initial lead to selling the vehicle, and then ultimately servicing that vehicle. We've been able to continue to scale growth while maintaining our staffing levels across service and sales departments. And we've been able to uncover more opportunities to sell and service more vehicles. It’s just an incredible solution every dealership needs to have."

Christopher Legg • Digital Performance & Marketing Manager

Ourisman Ford of Manassas