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Transform your auction performance

Increase buyer engagement, bidding activity and proceeds with the auction industry's first interactive virtual vehicle solution. Extend online evaluation beyond traditional condition reports and static photos, showcasing each vehicle's most valuable features with an immersive experience. It's auction merchandising for the digital age.


"Partnering with Impel was 100% the right decision for our team. It's really allowed our sales and service teams to be more efficient in managing the total customer lifecycle from the time they get the initial lead to selling the vehicle, and then ultimately servicing that vehicle. We've been able to continue to scale growth while maintaining our staffing levels across service and sales departments. And we've been able to uncover more opportunities to sell and service more vehicles. It’s just an incredible solution every dealership needs to have."

Christopher Legg • Digital Performance & Marketing Manager

Ourisman Ford of Manassas